Visual Learning: SEO vs PPC (INFOGRAPHIC)
Every now and then, SEORCHERS will be putting together imagery and/or videos to support something within the inbound marketing genre. We will be calling this the Visual Learning series. Today’s Visual Learning post is on SEO vs PPC.
Often times in our discussions with prospective clients, they do not know the difference between PPC and SEO. I found this infographic that should help show the difference between these two marketing options:
This should give you an idea of how your marketing dollars should be spent. Not that PPC can’t be an advantage to you, but given that more clicks take place within the natural listings, SEO should be a staple in your online marketing campaigns.
Want to know what your options are when it comes to integrating an SEO strategy into your marketing plan? Contact us today!
4 Comments:
Great infographic on the difference between SEO and PPC. SEO is very important in the marketing mix for small businesses, but its not the only area small business should be focusing on, but a combination of marketing activities that funnel customers to your webiste in the form of “warm leads” of which a percentage will convert into a sale or customer.
Thanks for your comment, could not agree more!
[...] Image courtesy of SEOrchers.com [...]
[...] Image courtesy of SEOrchers.com [...]