Website Competitor Analysis

to get the inside scoop on your competitors

Did you ever wonder why your main competitors have websites that rank above yours in natural search results? Maybe you’re curious what keywords they are focused on, or how that same company has their Google Places listing on Page 1, while you languish on page 13. If you think the companies that rank the best in search engines are getting all the opportunities, YOU’RE RIGHT as 83%+ of all searchers these days never go past page 1.

Here are the core questions that can be answered by partnering with SEORCHERS for a website competitor analysis:

What keywords your competitors are campaigning for

How much are they spending on these keywords if indeed they have a PPC campaign

How many links they have and where they come from

How much traffic your main competitors generate

Their website SEO Score (a slew of algorithmic variables used to determine the levels of SEO for a website)

and much, much more

Get a Competitive Web Intelligence Analysis from SEORCHERS and you will quickly see what your competitors have done right to get their prominent positions (or missed so you can take advantage).

Our Website Competitor Analysis Process

1. Industry Analysis

There are three facets to the first step in our website competitor analysis:

An audit of your business

Keyword research

Review competitors

A website competitor analysis starts off with us analyzing your current business and website. We look through your website to gather as much details as we can to give us an idea of your industry. Once this is complete, we will have a good idea of the keywords used in your industry. This will tell us who your true online competitors are. Once we know who your competitors are, then we can start gathering which competitors we need to analyze.

2. Baseline Report

What good is it to know where your competitors stand, if you don’t know where exactly you stand? That is the point of having a baseline report. All the metrics that we are going to capture for your competitors, we will also gather this information for your company as well. To avoid information overload, this will be broken down into a format that is easy to understand. This will be the baseline report that we use to compare your results to that of your competitors.

3. Compare Metrics

Our website competitor analysis entails more statistics than you can imagine. This isn’t just how many links a competitor has, but what type of links they have, how much they are spending on pay per click, where they rank for industry keywords, how many social media fans and mentions they have, and a lot more. Armed with this information, we will be able to put together an action plan for you to follow going forward.

4. Action Plan

Being armed with this data is just half of the battle. What do you do with this information? You need to put it to use! After gathering all of the competitive nuggets, we will be able to demonstrate what it will take for you to succeed online. We compile this information into a digestible action plan.

Having an action plan will tell you what you need to do to top your competitors.

5. Complete Reporting

As with everything we do, a competitive analysis wouldn’t be complete without a full report. In addition to the action plan, you will also have all the numbers and results from our website competitor analysis report.

So what are you waiting for? Learn everything you need to know about your competitors and what you need to do to beat them to potential customers with a website competitor analysis!