Web Conversion Optimization

to increase the rate at which visitors convert to leads

A successful website puts the same kind of effort into conversion as they do into driving traffic to their site. Traffic without an emphasis on conversion limits your growth and reduces your profitability. No company wants to spend money on driving traffic only to turn away potential customers If your website isn’t optimized for conversion, it will turn away potential customers by confusing them, distracting them, and frustrating them.

A website optimized for conversion is an engaging, attractive, simple, convenient, secure website. Continually improving your customer’s experience on your site is the key to web conversion optimization.

Our Web Conversion Optimization Process

1. Industry Analysis

There are three facets to the first step of our web conversion optimization services:

Analyze your website and understand your business

Keyword research

Review competitors

For us to do a full web conversion optimization assessment, we will need to have a full understanding of both your business as well as your industry. Therefore, not only are we looking to identify keywords that you are currently targeting, but also how relevant those keywords are to your landing pages. Not only is this important for SEO, but it is important for conversion considerations as well. In addition, we will need to know what your competitors are doing (or not doing) when it comes to their website’s effectiveness.

2. First Impression

A study from Carletone University in Ottawa, Canada showed that people make up their minds about a website in 1/5 of a second. A shocking revelation really, considering most experts thought website owners had at least 2 seconds to make an impression. Our web conversion optimization assessment will document our first impression judgement.

3. Conversion Checklist

Once we have documented our first impression, we go through your website in a thorough manner. This means a step-by-step process through all sections of your website as we review every element with our 25 point inspection. Have specific areas you would like for us to test and examine in greater detail? Just let us know!

4. Call-to-Action

An important element that should not be overlooked is how effective your calls to action are. A call to action isn’t just “contact us today.” We will analyze the entire landing page to see how the call to action relates to the content. Is it strong and have you done enough to give a reason for visitors to act on your call to action? We may make recommendations on changing the color of your button or tweaking the text. We know what works from our years of experience in dealing with conversion rate optimization. 

5. Full Report

Once we have completed the web conversion optimization assessment, we put everything into an easy to understand manner that uses color coding to depict which areas need to be fixed first. You will receive this in PDF format, as well as a supportive conference call to review the report and our findings.

So what are you waiting for? Start converting more of your website visitors into customers with our web conversion optimization analysis.