Social Media Marketing

more to it than just creating a profile

Most business owners expect to just build a social media profile, and people will come rushing to them. This isn’t how it works. Social media requires posting content worthy of sharing, engaging with followers as well as other brands, and encouraging people to join your social media profiles by providing value. Take a look at how Pepsi and Coca Cola are handling their Twitter account below:

Coca Cola

Social networking has taken over! They have millions of users visiting them every day. Nearly 40% of all web traffic goes to a social networking site! Twitter, Facebook, and LinkedIn are some of the biggest websites in the world right now. While they began as a place for people to write about themselves and meet other people, these social networking websites have become a huge success for businesses as well.

Our Social Media Marketing Process

1. Industry Analysis

There are three facets to our industry analysis on social media marketing campaigns:

An audit of current social media profiles

Identifying which social networks will work for your business

Review how your competitors are leveraging social media

First, we need to identify and analyze your current social media profiles. Secondly, we will analyze what social networks will work best for your business. If you are strictly selling a consumer facing product, LinkedIn probably won’t work for you. Lastly, we will want to analyze what your competitors are doing with their social media profiles. This will give us insights into how we can best prepare a social media strategy going forward.

2. Optimize Accounts

If you don’t have any social media profiles set up, we will create custom Twitter and Facebook pages for your business. We will also guide you through setting up your LinkedIn profile if necessary. Your social media profile account pages can often times be optimized just like your website can be optimized. So we will look for opportunities to optimize all of your social media profiles with keywords and your brand. This way, when potential customers Google your company then your social media profiles will be found.

3. Content Posting

Depending on your needs, we can also develop a social media content strategy with your brand message in mind. In order to fully be able to communicate your message in a way that is commiserate with your brand, we will need to have our social media manager go through a training with someone at your company to learn more about your business. We will develop a content posting schedule that will include as many postings as required. We suggest at least 20 postings per month.

4. Build Following

You need to have a following in order for your message to be heard. This requires finding targeted people who are discussing and engaging with other people in your industry. Our outreach program will involve reaching out to these people to attract them to like and follow your social media accounts. As we continue to build your following, this will also improve your search engine ranking credibility and reach. Without actively building a following for your social media accounts, your effectiveness will be limited.

5. Complete Reporting

We track all of the new followers that we build over time. We also track how many mentions your social media profiles have. In addition, we also give you backend access to be able to login to your account and monitor these things in real time.

So what are you waiting for? Save the frustration by utilizing our social media marketing services!