Small Business Email Marketing

to keep you in the minds of prospects and customers

No matter how successful your online marketing campaign is, it won’t survive the long term if you do not have a way of staying in contact with prospects and customers. Small business email marketing consists of not only following up with those who have shown interest in your products and services, but continuously following up with them and your customers. This is an important element in the lead nurturing process as it leads to higher conversion rates and increased repeat business.

With so many email marketing platforms out there, we suggest utilizing the popular one’s such as MailChimp (who let you send 12,000 emails per month for free). However, we can work with any email marketing platform to develop the right messages and campaign strategy.

Our Small Business Email Marketing Process

1. Industry Analysis

There are three facets to the first step of our small business email marketing services:

Analyze past messaging

Industry research

Review competitors

For us to properly put together an email marketing strategy for your business, we will need to understand the types of messaging you have used in previous campaigns. If there are none, then simply reviewing your website and it’s message as well as social media channels should give us an idea. We will review websites and competitors in your industry to gain insights into what they are doing and how they are leveraging email marketing.

2. Brainstorm Content

Once we have a full grasp of your business, your industry, and your competitors we will be able to brainstorm the types of emails that will work for your campaign. Having various forms of content to deliver in an email campaign is the best strategy. These various forms of content is what we will identify in this process.

3. Create Content

Too often, businesses cater their emails to newsletters that are centered around their sales message or company news. This is acceptable some of the time, but if this is the only type of content you send out to clients and prospects, then you are severely missing the mark. Your emails need to contain value in order for them to resonate and continue pushing prospects through the sales funnel or lead customers to repeat business.

4. Send Email

Now comes the “difficult” part – sending out your email blasts. We will work with a layout that stays consistent from email to email. If you have one already, we will analyze it from a conversion and usability standpoint. We will place the content inside this layout while being sure that links are pointing to your website and your social media profiles.

5. Complete Reporting

Our tracking tool allows us to integrate with various email marketing companies, to ensure that all of our reports are combined into an easy to read format. However, if this integration isn’t possible with your current provider, we will be logging in on your behalf to track ongoing effectiveness of our email campaigns.

So what are you waiting for? Start converting more prospects to customers and more customers into repeat business with our small business email marketing services.