Pay Per Click Marketing

to ensure your budget is fully maximized

Our studies have shown anywhere from 20% to 40% of PPC budgets are wasted. There is a really high likelihood that your campaign is no different. It isn’t just about targeting the right keywords. You have other considerations such as how well optimized your ads are for those keywords, and at the same time being enticing to users to induce a higher a click through rate. Then ensuring you link to appropriate pages within your site. Those sites themselves need to also be optimized to ensure it is relevant to the ads, which in turn improve your quality scores which will help in lowering your costs. Sound like too much to deal with? Let us take a look at your account for no cost!

Our Pay Per Click Management Process

1. Industry Analysis

There are three facets to our industry analysis on our pay per click management campaigns:

An audit of your PPC campaign

Keyword research

Review your competitor’s campaigns

A PPC management campaign starts off with us analyzing your current PPC campaign. We look for all areas of improvement, and make note of how to go about preparing a successful campaign on your behalf. This involves reviewing the keywords you are currently targeting in addition to checking your current ads and landing page URLs. Next, we finalize a PPC strategy by reviewing what your competitors are doing. We will know what keywords they are purchasing as well as the ad copy they are utilizing.

2. Edit Keywords

Now that we have an idea of what your campaign will entail, we go through a thorough review of your keywords. We will take out keywords that are not leading to high click through rates. In addition, we will look to leverage match types. This is an area most campaigns fail, broad phrase keywords just mean that your words are somewhere in the query. Someone may go to Google and type in “Free Your product or service”. If you don’t have “free” as a negative keyword, then your ad will display to those searchers.

3. Edit Ads

Once keywords are established, then we have to edit and create the ads that will generate the most clicks for those keywords. It is important for keywords to be relevant to the ads so that they qualify for a higher quality score. A higher quality score leads to lower costs per click for you. This has to be balanced with conversion elements as well to induce a high click through rate. Our writers will create these ads with both quality score and conversion in mind.

4. Optimize Landing Pages

This is the element that most pay per click management firms don’t take into account. Once you have your keyword focus and your ad copy ready, the next step is to optimize your landing pages for these keywords. What this does is ensure that your product or service is highly relevant to the searcher, which in turn will lead to a better conversion rate. Another strong benefit to optimizing your landing pages is that Google sees this as being highly relevant, and therefore will give you a higher quality score. This, again, will lower your costs per click, while still putting your ad above your competitors. Without optimizing your landing page you are going to have lower conversion rates and a lower quality score.

5. Complete Reporting

What would a PPC campaign be without tracking? Search engines like Microsoft’s AdCenter and Google’s AdWords come with incredible reporting functionality that allow you to track clicks, costs, click through rates, conversions, etc.

So what are you waiting for? Stop the wasted clicks and increase your campaign’s performance by utilizing our pay per click management services!