SEO Services

to improve search engine rankings

To ‘optimize’ a website means to enhance the web site in order to improve search engine rankings for specific keywords and keyword phrases. When you hear the term “organic” search results, it refers to the actual search results that show up in search results. Not the Pay Per Click ads to the right and very top of the search engines. These rankings are important, because it is free traffic, and people are 5 times more likely to click those search results than the paid advertising.

The nice thing about SEO, is that you don’t need to change anything with the appearance of your site. So if you have a web site you are perfectly happy with, we won’t need to make any changes to it (textual changes may be needed to ensure proper keyword focus). Most of our search engine optimization services are done behind the scenes. By implementing our search engine optimization services to improve search engine rankings, you will drive more targeted traffic to your web site.

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Though search marketing touches all four quadrants, the true benefit of search marketing is it’s direct response targeting. People are more likely to purchase when marketed to through search than any other form of marketing.

Our SEO Services Process

1. Industry Analysis

There are three facets to our industry analysis on SEO campaigns:

An audit of your website

 Keyword Research

 Competitor Review

First things first, we need to identify what challenges your current website is having. We will look for ways to internally improve your website’s SEO. After the initial audit of your website, we perform keyword research to identify which phrases should be targeted with an SEO campaign. There is a balance of search volume, and competition that we weigh closely with our own formula to determine the best keywords to target. Once we have these keywords in place, we identify who is ranking well for them. Those ranking well are who we consider your competitors. We analyze what they are doing right to get the rankings they have, and then look for ways to improve upon that with your campaign.

2. On Page Optimization

Here are some of the elements we look to modify as part of our on page optimization process:

Internal link structure
Broken links
Anchor text
URL structure
Keyword density
Content relevance
Title tags
Meta tags
Image alt tags
Sitemap creation
Search engine submission
301 redirects

Search engines make their money on providing relevant results to the end user. Therefore, it is important that your pages are optimized for those keyword phrases. Ensuring that all of the above elements are in place and set up properly will help search engines when they come to visit your website. They will know instantly what your website is about, and be able to go from page to page within your website to ensure that pages are indexed and can be found when searching.

3. Content Creation

“Content is King.” This portion of your online marketing strategy is absolutely paramount to the success of your online marketing campaign. As part of an SEO strategy we will write blog posts, articles, and press releases. The number will vary based on the campaign. That said, there are a number of other ways to produce content that we would encourage you to consider; webinars, infographics, videos, etc. Creating content is just half the battle. Once the content is created, it needs to be promoted.

4. Link Building

In addition to always creating fresh and original content, the other ongoing aspect to your SEO campaign is the link building effort. This is part of the promotion process we go through for the content we create. This includes getting blog posts published on other blogs, distributing articles to over 300 various article directories, distributing press releases through various PR outlets, and bookmarking your content on sites like Digg, StumbleUpon, etc. Without links, you will never establish credibility for your domain, which means you won’t be able to attain top search engine rankings.

5. Complete Reporting

The beautiful thing about SEO campaigns is you can easily measure the results. Simply look up the keyword phrases we are targeting or look at your analytics for increased traffic. But we don’t expect our clients to always check these things manually, so we have a system that sends out monthly reports to you. In addition, you can log in to the backend by logging in to your account at the bottom right of any page on this website. We integrate Google Analytics, track all search results, and we even provide real time social media monitoring and reporting if you are signed up for social media marketing services.

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