Google Places SEO

to increase exposure in your local market

Put your business on the map with our Google Places SEO services. For the smaller business that is set up to service the local market, having a Google map listing can provide valuable exposure. It has become quite popular for people to search for local services using a search engine. Having a presence with a Google map listing can help people find you locally.

Just having a verified listing isn’t enough anymore. You need to build up your Google map listing’s credibility just like you do with your website to improve search engine rankings. How is this done? Well, what links are to SEO campaigns, citations are to Google Places SEO. Citations are other authority directories (IYP, SuperPages, Yelp, etc) that have the same information (name, address, phone, etc). The more of these directories that you have set up, the more credibility your Google map listing will have. The more credibility your Google map listing has, the higher the rankings will be within local results.

Our Google Places SEO Process

1. Industry Analysis

There are three facets to our industry analysis on Google Places SEO campaigns:

An audit of current directory listings

 Keyword Research

 Competitor Review

Our first step is to analyze if you have an active listing with Google Places. From there, we need to analyze which other directories you have listings with to find any inconsistencies. From there, just like an SEO campaign we need to identify what people are searching for to pull up localized listings in your industry. Lastly, we will review which competitors are ranking currently and what they have done with their listings. Armed with this information, we can move forward with a plan of attack.

2. Optimized Listing

If you have an active listing, we will ensure that it is optimized for your industry’s keywords, that the listing is 100% accurate, and all important elements are in place. If you don’t already have an active listing, we will create one for you. In addition, we will also arrange the verification process so you can be sure that your Google map listing cannot be hijacked by competitors. This process will be done either via a postcard or a phone call from Google.

3. Listing Management

With Google’s continuous tweaks to local results, it is important that you are staying on top of the game. Since positive reviews are important, we will work with you to guide your satisfied customers to leave reviews. We will collect any photos or videos that you have of your business, employees, or customers, and ensure they are uploaded to your listing. In addition, we will ensure that your listing is always updated with any specials or discounts that you want to promote.

4. Citation Building

Just having a well managed Google map listing is not enough. Google looks at independent authority directories to look for consistency with your company name, address, phone number, and other things. The more consistent that this information is across various directories, the more credible Google will view your Google map listing. These other listings are called citations,  These directories include Internet Yellow Pages, SuperPages, Yelp, MerchantCircle, and a host of others. On a monthly basis will add your listing to these authority directories. Without citations, you will never establish credibility for your Google map listing, which means you won’t be able to attain top search engine positioning.

5. Complete Reporting

We take all the stress and headaches of managing your Google map listing. We ensure your Google map listing is optimized with the best keyword focus in mind. Want to run coupons and special discounts? Let us know, we’ll be more than happy to put this together for people to find!  We will setup profiles on various business directories, which are used by Google when giving their Google map listing results. We’ll also work with you to develop a strategy to incorporate real life customer reviews into these listings.

So what are you waiting for? Utilize our Google Places SEO service to put your business on the map!