Content Creation Services

to help you establish credibility

Content creation is the foundation of an inbound marketing campaign. Popular content creation services are for website pages, blog posts, articles, press releases, ebooks, white papers, amongst others. All of this content needs to be of high quality and optimized for search engines, and centered around one goal; providing value. Thought that was going to say “convert to sales,” didn’t you? By providing value, you will lead to higher sales, but if your focus is on the sale than it will be too pushy and will not be something that people want to share or read.

Here are some popular content creation services we offer:

Blog posts – 300 to 400 words

Articles – 400 to 600 words

Press Releases – 400 to 600 words

Website Content – 400 to 600 words

White Papers – as long as needed

eBooks – as long as needed

Start populating your blog with blog posts and articles, your website with descriptive content and downloadable white papers. This will help drive your conversions and build brand awareness.

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Our Content Marketing Process

1. Industry Analysis

There are three facets to the first step of our content creation services:

Analyze and understand your business

Keyword research

Review competitors

In order to develop a content marketing strategy, we need to fully understand your business and objectives. Having this understanding will allow us to create fresh content that offers a unique perspective into your offerings. We also perform keyword research for this content, as we want to make sure it can be found in search engines. The last element of our industry analysis process is to review your competitors. We will analyze their approach to content marketing so we can ultimately determine the best strategy.

2. Brainstorm Content

Once we have a full understanding of your business and a complete grasp of your industry, we will be in a better position to brainstorm some content ideas. Our recommendations will not only be thought of development for brand awareness, but we understand the importance of utilizing this content to nurture leads as well. Having different types of content (blog posts, articles, press releases, etc) that gets delivered through different platforms (blogs, email marketing, downloadable guides, etc) will ensure the best overall success.

3. Create Content

At this stage, we now have an understanding of the objectives, have come up with a strategy, and are ready to put pen to paper. While creating the content, we also understand that this should being delivered to new potential customers, as well as leads that are in various stages of your sales cycle. By sending leads content they find valuable, you are warming them up to the idea of doing business with you. Once this content is written, you own it!

4. Optimize Content

Having content that isn’t optimized for search engines or for social media sharing will limit the campaign’s success. We put in the effort with every piece of content we create to ensure it is optimized for keywords, and provides value to the reader. This value is what will help your content spread. Content that is optimized for search engines as well as the reader is the type of content that will lead to successful content marketing campaigns.

5. Promote Content

We would like to think that content creation alone will get it done. However, the fact of the matter is that unless your are CNN, you need content to be promoted. This entails bookmarking it at sites like Digg, StumbleUpon, and others. It also includes promoting it via your social media channels. This may even involve an outreach initiative if the content is incredible enough, so that you get other websites and people to promote it for you.

So what are you waiting for? Start developing your content library to push prospects through your sales funnel and to generate new leads.