How to Develop an SEO Strategy for No Cost – Part I
SEO has many misconceptions, and it’s easy to understand why. Old school SEO people don’t like to divulge what has worked for them, as it can create more competition. However, in the age of social media and information sharing, these techniques and tactics are more readily available. Now there seems to be information overload, and you don’t even know where to begin. Following this guide should help you to develop an SEO strategy using tools that will cost you nothing but your own time.
Before we start mapping out a strategy though, I think it is important to give you an idea of what you can expect. Do not expect results over night. Unlike other forms of marketing, this is not a simple “blast”. This is a continuous effort. The beauty though is, also unlike other forms of marketing, it is not short term. The results of an SEO campaign have long term benefits. That is why if business owners had to choose just ONE form of marketing, studies show that choice would be SEO.
The most important aspect of an SEO strategy is knowing your industry inside and out. This includes knowing what your value proposition is, and how you differentiate from the competition. Having this knowledge, will allow you to get a better idea of what people will type into a search engine to find your products and services. Simply Google “keyword tool” and click Google’s Adwords keyword tool to start finding out what people are searching for. The thing to keep in mind though is not to get too caught up in total search volume. What you need to do from there is determine how tough it will be to rank well organically. There are three methods to give you a better idea of the amount of competition.
1. Go to Google and type in your keyword phrase. This will give you a general overview. This displays search results that have the keywords somewhere on the page.
2. Go to Google and type your keyword phrase in quotes: “keyword phrase”. This will display results that have that specific phrase somewhere on the page.
3. Go to Google and type allintitle:”keyword phrase”. This will give you all of the websites that have that keyword phrase in the Title of their page. The title of a page is a prominent position for targeted keywords.
4. Lastly, go to Google and type in allinurl:”keyword phrase”. This will display all websites that have that keyword phrase in the actual URL. This is another critical element for SEO purposes.
It is important to keep in mind, that each page should have no more than 3 keyword phrases as a focus. Anything more and you won’t be able to develop the right content on those specific pages. Remember, you need to keep a balance of talking to your website visitor as well as the search engines.
In part 2, we will explore some of the more technical aspects. Look for that tomorrow!