Lead Management

How to Create No/Low Risk Offers to Increase Qualified Leads

Did you know that 2 out of 3 people, who fill out a quote request or otherwise show interest in your product or service, are NOT ready to buy right now? On top of that, they certainly are not ready to speak with a sales person. Let’s just call them “curious shoppers” at this stage…

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The Evolving Sales and Marketing Funnel

The Internet has marched marketing into a brave new world, one in which many businesses, new and old, established and cutting edge, have a hard time navigating a suddenly, extremely complex system. The traditional sales and marketing funnel was, well, a funnel—a one way, fairly straightforward method of obtaining leads, turning those leads into sales,…

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7 Unheard of Ways to Get Your Business in Front of Customers Looking For Your Services

Many marketers struggle with the problem of meeting targets when it comes to business lead generation with majority of them trying personalized ideas such as writing articles or books and mailing lists but while some of them do work most them flop leaving marketers frustrated. Most marketers haven’t realized the full value of lead generation…

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(SEMINAR) Generate More Leads Online – Thursday 11-15-2012

Learn how to use online marketing to generate leads and sales online. Seminar takes place this Thursday from 11am to 1pm and is sponsored by NetworkingPhoenix.com. Sign up here: http://seorchers.eventbrite.com/ 9 out of 10 people go to a search engine when looking for products and services. 99% don’t go past the top pages. Don’t you…

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A Followup Strategy that Turns Prospects into Clients

When it comes to sales, one should be knowledgeable when it comes to prospects and leads. Knowing how to communication with them will bring you closer to closing the deal.. However, in our generation today, success is not really guaranteed. The key is having a sustainable outreach program in place to stay in contact with…

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How to Turn Your Sales Guy into a Sales Guide

Nobody likes a pushy salesman – especially when they try to sell you something you don’t really understand. So when you find yourself on the opposite end, when You are selling a complex product or service, it is best to educate your prospects through a nurturing sales cycle.  This consists of 4 stages: 1). Pre-Analysis…

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How to Walk a Prospect Through Your Sales Cycle

This is a guest post from Bill Stack, one of our Expert Panel members, as well as a business coach with ActionCOACH and helps business owners to successfully grow their business. A very condensed version of this was used in yesterday’s expert panel post on handling follow-ups. However, Bill’s full walk through warranted a stand…

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Understanding Marketing Automation & Lead Nurturing (INFOGRAPHIC)

Marketing automation is a term that is just catching on in today’s marketing jargon. With the advent of SaaS models and cloud based applications, we are seeing more robust marketing channels leveraging marketing automation. This allows for robust lead nurturing campaigns that can be segmented based on what your leads have shown interest in. This…

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The Process of Demand Generation Marketing (Mind Map)

If you have heard the term “inbound marketing”, you may have also heard the phrase “demand generation marketing” and thought they were the same thing. In fact, the two are very different. Demand generation marketing is an overall sales and marketing convergence. Wikipedia defines demand generation marketing as, “the marriage of marketing programs coupled with…

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7 Experts Give Their Most Effective Method to Generating Leads and Sales

The biggest challenge in business is often sited as lead generation. Companies are confident in their abilities and products to service their customers, but how do they get more? The overwhelming answer was word of mouth and referrals (read why we like networking). We have compiled a group of business experts to answer the question,…

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