How important is your websites appearance to improving your online conversion rates? VERY! It is often said in life that 1st impressions are everything. Whether we judge a person based on their appearance or by what they drive (come on you know you do it) OR we judge a business based on their store or…
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SEO is more than a career—it’s a lifestyle. Optimizing for the web is a tricky balance between well known best practices and rolling with the constantly evolving nature of search engines on the web. If you’re caught up in the SEO game and loving it, it might be showing up in the way you manage…
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Many companies these days are making the mistake of choosing one form of online marketing over another. This could include any number of combinations such as PPC instead of SEO or Social Media, Social Media instead of SEO, SEO instead of Social Media and PPC. What I want to break down today is why all…
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As companies seek to increase their online presence through organic search and SEO marketing, one of the biggest mistakes they make is viewing these efforts as separate from offline marketing efforts. Studies show that most web users search based on marketing messages they first encountered offline. Many also search while watching television. Unfortunately, companies that…
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Establishing clear lines of communication between your business and your customers: it’s a vital component in ensuring your business is perceived correctly. When you buy an iPad, you know what you’re getting. You know what the Apple brand stands for: premium, easy to use computer products. When you buy McDonald’s, you know what you’re getting:…
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The Internet has marched marketing into a brave new world, one in which many businesses, new and old, established and cutting edge, have a hard time navigating a suddenly, extremely complex system. The traditional sales and marketing funnel was, well, a funnel—a one way, fairly straightforward method of obtaining leads, turning those leads into sales,…
Read More“If you build it, they will come.” Although this strategy may have worked in the baseball film Field of Dreams, countless businesses have discovered this does not apply to websites. In fact, many businesses have invested a lot of time, effort, and money building complex websites that ultimately result in few or no sales. However,…
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Learn how to use online marketing to generate leads and sales online. Seminar takes place this Thursday from 11am to 1pm and is sponsored by NetworkingPhoenix.com. Sign up here: http://seorchers.eventbrite.com/ 9 out of 10 people go to a search engine when looking for products and services. 99% don’t go past the top pages. Don’t you…
Read MoreLearn how to use online marketing to generate leads and sales online. Seminar takes place this Thursday from 11am to 1pm and is sponsored by NetworkingPhoenix.com. Sign up here: http://seorchers.eventbrite.com/ 9 out of 10 people go to a search engine when looking for products and services. 99% don’t go past the top pages. Don’t you…
Read MoreEarlier this year we posted an infographic by webmarketing123 about the 2011 state of digital marketing. You can take a look at that infographic here. The webmarketing123 team is at it again with another infographic that outlines the state of digital marketing here in 2012. You can see the infographic below. Some of the interesting…
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Website Appearance Improves Online Conversion Rates
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