Conversion

Website Appearance Improves Online Conversion Rates

How important is your websites appearance to improving your online conversion rates? VERY! It is often said in life that 1st impressions are everything. Whether we judge a person based on their appearance or by what they drive (come on you know you do it) OR we judge a business based on their store or…

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The Evolving Sales and Marketing Funnel

The Internet has marched marketing into a brave new world, one in which many businesses, new and old, established and cutting edge, have a hard time navigating a suddenly, extremely complex system. The traditional sales and marketing funnel was, well, a funnel—a one way, fairly straightforward method of obtaining leads, turning those leads into sales,…

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(SEMINAR) Generate More Leads Online – Thursday 11-15-2012

Learn how to use online marketing to generate leads and sales online. Seminar takes place this Thursday from 11am to 1pm and is sponsored by NetworkingPhoenix.com. Sign up here: http://seorchers.eventbrite.com/ 9 out of 10 people go to a search engine when looking for products and services. 99% don’t go past the top pages. Don’t you…

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5 Considerations When Building a Mobile Version of Your Website

If your business has a website, but you want to expand, think about creating a mobile version of that site. People everywhere are going mobile, from their cell phones to their tablets. These devices require your page to be updated and set up for them, but that is easy to do. With the tools and…

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7 Goals You Should Have For Your Website

Your business is going well, but now it is time to take that business and move up a step. Now you need a website. But what do you need on your page? Well, I will give you a few things to think about when you are putting together your site. We all need goals in…

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How to Use Your Website as a Virtual Salesman

Internet marketing for businesses is all the rage right now, and for good reason. Nearly everyone is on the internet now, and small local businesses are now recognized worldwide. However, there is a right way and a wrong way to do this. With so many different types of businesses on the web, there is not…

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Top 10 Things That Cause Your Website Visitors to Leave Forever

Creating a website that stands out among the crowd is the goal of many businesses. However, some websites simply are not appealing to your customers and receive few visitors, and even less that actually stay and browse. There are many things that customers do not like to see on your website, and these issues could…

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Guide to Usability Testing (INFOGRAPHIC)

Often overlooked, but just as important to your marketing as any other individual tactic is the art of conversion. If you got 1,000 visitors a month to your website and converted 1%, you are looking at 10 orders a month. What if you did nothing else to drive traffic, but actually studied and tested what…

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Understanding Marketing Automation & Lead Nurturing (INFOGRAPHIC)

Marketing automation is a term that is just catching on in today’s marketing jargon. With the advent of SaaS models and cloud based applications, we are seeing more robust marketing channels leveraging marketing automation. This allows for robust lead nurturing campaigns that can be segmented based on what your leads have shown interest in. This…

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User Retention for Applications (INFOGRAPHIC)

When building out software, your goal is to have a sustainable user base. Just because something goes viral, it doesn’t mean you have something sustainable. In order for you to have a sustainable application or piece of software, it needs to be something somebody wants or needs (or thinks they want or need). By focusing…

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