This much you know: B2B and B2C businesses are very different. However, it is surprising to see how many B2B companies take the same B2C type approach with their social media marketing. B2B social media takes a more specialized focus and you have to leverage business profile related networks. LinkedIn for us is absolutely number...

When you are an expert in your industry, especially if your industry is advanced or technical in nature, it can be a challenge to communicate with your prospects in a way that makes it easy for them to understand what value you provide. It is often said, “A confused mind never buys”, so this becomes...

The number one thing I tell people to do for their business is blog about it. Creating content allows you to have material for follow ups, lead generation, lead nurturing, customer education, and all the while positions yourself as an expert. There is no denying the impacts blogging can make over time, but you have...

With some many different business related websites, it is hard to follow them all. Between various blogs I am subscribed to and different books I'm reading, it can be difficult to find go-to sources for business knowledge. This was the reason behind this month's expert panel question, "Do you have a faovorite website for business...