Social Media Tactics for B2B (INFOGRAPHIC)

This much you know: B2B and B2C businesses are very different. However, it is surprising to see how many B2B companies take the same B2C type approach with their social media marketing. B2B social media takes a more specialized focus and you have to leverage business profile related networks. LinkedIn for us is absolutely number...

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How to Simplify Your Sales Messaging

When you are an expert in your industry, especially if your industry is advanced or technical in nature, it can be a challenge to communicate with your prospects in a way that makes it easy for them to understand what value you provide. It is often said, “A confused mind never buys”, so this becomes...

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How Small Business Blogs Increase Sales (INFOGRAPHIC)

The number one thing I tell people to do for their business is blog about it. Creating content allows you to have material for follow ups, lead generation, lead nurturing, customer education, and all the while positions yourself as an expert. There is no denying the impacts blogging can make over time, but you have...

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7 Business Leaders Tell You Their Favorite Business Management Websites

With some many different business related websites, it is hard to follow them all. Between various blogs I am subscribed to and different books I'm reading, it can be difficult to find go-to sources for business knowledge. This was the reason behind this month's expert panel question, "Do you have a faovorite website for business...

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Inbound Marketing Seminar via NetworkingPhoenix 04-19-2012

How to use inbound marketing to generate leads and sales online. Seminar takes place this Thursday from 11am to 1pm and is sponsored by NetworkingPhoenix.com. Sign up here: http://seorchers.eventbrite.com/ 9 out of 10 people go to a search engine when looking for products and services. 99% don’t go passed the top pages. Don’t you want your website...

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