In the B2B world, your website has ONE purpose: to generate qualified leads. Even if your website is generating leads now, you can always use more leads, right? Mind you, the goal is to not only increase the number of leads, but to increase the number...

Did you know that over 50% of local searches are now being performed on a mobile device? It is projected that mobile internet usage will overtake desktop internet usage by 2014. In fact, last quarter smartphone sales overtook PC sales for the first time. Basically - it is more important than ever to have...

In order to make your website content effective, you need to have a buyer’s persona in mind. Take a minute and imagine yourself as your ideal customer. Pull up your website and read the message your website is sending. Does it feel like it resonates? Is it speaking to you (the ideal customer), or is...

We all know the importance that word of mouth and referrals play in growing a business. Did you know you can harness that same power utilizing online review sites and local listings like Google Places? 7 out of 10 consumers trust opinions of unknown users on review sites like Yelp, Google Places, etc. In fact,...

Everyone in business has had to overcome challenges. I know I have had several! Sometimes it is just nice to know others have faced similar problems and found a way to overcome. This is why I enjoyed asking and learning from our expert panel, just what it is they deemed challenging.  Make no doubt about...